Email Tags

Email Tags are dynamic placeholders used inside campaigns, templates, and sequences.

They allow you to insert dynamic information into emails without manually typing the same data every time.

You can access email tags from:

WordPress Dashboard → NextCRM → Campaigns → Email Tags

What Email Tags Are Used For

Email tags help you personalize and automate email content.

For example, instead of writing a fixed name or website URL, you can use a tag that automatically pulls the correct value.

Example tags:

{{siteurl}}
{{business_name}}
{{business_email}}
{{business_phone}}
{{unsubscribe_link}}
{{subscriber_link}}

When the email is sent, NextCRM replaces the tag with the correct value.

The Email Tags page shows all available tags in a table.

Common columns include:

This table helps you see which tags are available and what data each tag is connected to.

The Tag Identifier is the placeholder used inside an email.

Example:

{{business_name}}

You can place this tag inside your email content. When the email is sent, the tag will be replaced with the saved business name.

The Tag Data column shows the value connected to the tag.

For example, a website tag may show your site URL.

The Type field defines what kind of tag it is.

Common types may include:

Use the correct type based on where the tag value comes from.

To create a new email tag:

Example:

Tag Identifier: {{admin_email}}
Type: Text
Tag Value: [email protected]

You can then use {{admin_email}} inside email templates or campaigns.

Use simple and clear tag names.

Good examples:

{{business_name}}
{{support_email}}
{{offer_link}}
{{subscriber_name}}

Avoid confusing names like:

{{tag1}}
{{data_new}}
{{abc}}

Clear tag names make templates easier to edit later.