The Campaign Reports section helps you review campaign performance after sending emails.
Reports allow you to understand how your audience responded to your campaign.
You can use reports to improve future campaigns.
What Campaign Reports Can Show
Campaign reports may include:
- Sent emails
- Open rate
- Click rate
- Failed emails
- Bounce activity
- Unsubscribed contacts
- Conversion activity
- Purchase activity, if connected
These metrics help you understand whether a campaign performed well.
Sent Emails
This shows how many emails were sent from the campaign.
Use this to confirm that your campaign reached the selected recipients.
Open Rate
Open rate shows how many recipients opened your email.
A low open rate may mean you need to improve:
- Subject line
- Sender name
- Sending time
- Audience targeting
Click Rate
Click rate shows how many recipients clicked links inside the email.
A low click rate may mean you need to improve:
- Email copy
- CTA button
- Offer clarity
- Link placement
- Email layout
Failed Emails
Failed emails show messages that could not be delivered.
This can happen because of invalid email addresses, SMTP issues, or server limits.
Bounce Activity
Bounce activity shows emails that were rejected or could not be delivered.
Use bounce data to clean your contact list and protect sender reputation.
Unsubscribed Contacts
This shows contacts who unsubscribed after receiving the campaign.
If unsubscribe numbers are high, review your targeting, email frequency, and message relevance.
Use Reports to Improve Future Campaigns
Campaign reports help you make better decisions.
For example:
- If open rate is low, improve the subject line.
- If click rate is low, improve CTA and email content.
- If bounce rate is high, clean your list.
- If unsubscribes are high, improve audience targeting.
- If sending fails, review SMTP and cron settings.
Reports are not only for checking results. They help you improve the next campaign.